News

Mood Media to provide Rubio's with custom music playlists

April 1, 2012

Mood Media, a provider of in-store media solutions, has announced that it has entered into a new nationwide agreement with Rubio's to help reposition its brand and enhance its restaurant experience. Rubio's will utilize Mood Media's industry expertise in sensorial marketing and environmental branding through the implementation of a new national audio platform, the MBOX 4, with custom music playlists and playlist blends.

"Our team created a custom soundtrack for Rubio's that conveys a smart beach vibe," said Mark Elfenbein, president of Mood Media North America. "The playlist features cool Indie-Alternative with splashes of Ambient Electronica and regional Reggae."

"At Rubio's we understand how important it is for companies to develop and invest in their brand," said Karin Silk, vice president of Marketing at Rubio's. "Mood Media's technology is helping us to refresh the Rubio's dining experience and make it even more memorable for our guests, so that we can keep them coming back time and time again."

MBOX 4 is Mood Media's newest in-store media platform, which will further empower retailers to engage customers and manage in-store media operations through a series of product enhancements and new features such as:

• Proprietary mood button technology for approved associate playlist selections
• Complete music and messaging control
• Client web-based controls (song blocking, playlist blends, song additions)
• 2012 PCI complaint
• Network and POTS line modem

Mood Media Corporation was named Canada's fastest growing company by PROFIT Magazine. Operating through its two principal divisions: In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 580,000 commercial locations in more than 40 countries.

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