December 11, 2011
Moe's Southwest Grill has selected Atlanta-based Brandmovers Inc. as its digital agency of record in 2012.
"Moe's is a powerful brand that is growing quickly in its space so we are working diligently to give them a strategy that will support their vision and direction in the market. We had a lot of success testing campaigns in digital advertising, mobile and social in 2011, so we expect to see exponential results when we turn it up in 2012," said Hector Alberto Pages, VP of Global Business Development at Brandmovers.
Moe's chose Brandmovers to lead the re-launch of its corporate website and to plan its revamped digital strategy. In addition to online media buys and SEO, Brandmovers will be developing a social check-in program and mobile campaigns for the restaurant chain.
"Digital marketing is an important part of a layered plan that will attract new guests to Moe's in 2012. After working with Brandmovers on several successful projects over the past two years, I am confident that they are the right partner to help us reach our goals,"said Brett Campbell, director of Marketing at Moe's.
Read more about marketing, branding and promotions.