News
Moe's Southwest Grill retools Web site
January 6, 2010
Moe's Southwest Grill has announced that its theme for 2010 is to connect and engage, and it all begins with the launch of the brand's new Web site and a strategic approach to Facebook and Twitter.
The new Moe's Web site features several upgrades, including:
- An updated and more user-friendly location finder
- An interactive menu widget highlighting Moe's fresh ingredient
- The "Chip Flick Challenge" online game
- A MOE-tion Picture page that links to Moe's Youtube.com channel
- Links to Moe's Facebook and Twitter pages
"The goal of the new site is to showcase Moe's little-unknown-facts," Joel Bulger, vice president of marketing for Moe's, said. "For example, we believe a lot of our guests don't know that we offer 25 fresh ingredients, vegetarian-friendly items, and guacamole and pico de gallo that is made fresh in-house daily. The new interactive menu widget allows guests to discover this information in a fun and engaging way."
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