Moe's Southwest Grill launches fan video contest
October 1, 2006
ATLANTA — Fans of Moe's Southwest Grill have a chance to win burritos for life by creating videos centered on the theme, "A Moe's Burrito in Every Hand."
"Moe's is a unique brand and a unique experience and our consumers know that," said Matt Andrew, vice president of operations and brand leader for Moe's Southwest Grill. "We are really excited to see how Moe's fans will express themselves because we know it will be something fun and original, just like Moe's."
The Moe's Video Nation contest runs through Dec. 31. Burrito enthusiasts can visit moes.com for a link to Moe's Video Nation, where they can view and vote for their favorite Moe's videos. People can also upload videos to the site and find graphics, backgrounds and sound effects to use in creating their videos. And although Moe appreciates irreverence and a good time, people are discouraged from creating videos with questionable or adult content — no wardrobe malfunctions please.
The 20 top vote-getting videos will be judged for creativity of content and how it best represents the Moe's brand and the theme, "A Moe's Burrito in Every Hand." The grand prize winner will be selected in early February and will win Moe's burritos for life — in the form of 2,860 burrito vouchers, enough for one burrito a week, 52 weeks a year, for 55 years.