Moe's Southwest Grill adds 2 VPs

Moe's Southwest Grill welcomes Verchele Wiggins Roberts as vice president of marketing and Jonathon Gilliam as vice president of operations, according to a press release. 

Verchele Wiggins Roberts, who is now responsible for driving multi-channel global marketing strategy to increase brand relevance and engagement, is additionally leading culinary innovation to develop products and build on existing platforms. Most recently, Verchele was the marketing vice president at United Services Automobile Association.

"Joining the Moe's Southwest Grill brand is an exciting opportunity to market a consumer brand with strong brand equity and an existing loyal fan base," said Verchele Wiggins Roberts in the release. "I look forward to leading an incredible team to capitalize on our unique positioning in the segment through digital marketing and brand engagement."

Gilliam, who is leading company and franchised operations as well as training across the brand's portfolio, previously served as the operations vice president at SusieCakes. 

"It's an exciting time to be in the fast casual restaurant industry and I'm thrilled to join Moe's Southwest Grill on this journey," said Jonathon Gilliam. "Moe's has a group of dedicated franchisees and operators that are passionate about the brand and I look forward to working with them as we continue to grow the portfolio in current and new markets."

Founded in 2000, and based in Atlanta, Georgia, Moe's Southwest Grill has 700 franchised locations.


Topics: Back Office, Business Strategy and Profitability, Franchising & Growth


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