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Modern Market launching franchise strategy

Modern Market launching franchise strategyProvided

In an effort to expand its 30-unit footprint, Modern Market Eatery is rolling out a franchising program.

"We envision ourselves as the leader of next-generation players who are accelerating the inevitable," Rob McColgan, CEO of Modern Market, said in a company press release.

The Colorado-based chain reported double-digit same-store sales growth in the first half of the year, with recent periods achieving a 25+% increase versus 2019. Off-premise sales are up more than 80% while dine-in is also steadily increasing, McColgan said.

As a share of sales over last year, on-premise sales are at +167% and slowly starting to reach 2019 levels. With this growth, Modern Market is seeking strong franchise partners to develop the brand in underserved metropolitan areas as well as smaller communities where its wholesome food fills a gap in the market.

"The pandemic is not the only reason consumers have and continue to seek out health-forward sustainable food options," McColgan said. "As people return to their busy lives and eat out more, they want nourishing food they can feel good about. We believe there are untapped markets for these exact food options — fortunately, they have long been signature items on our menu."

Franchisees may also be interested in the chain's virtual pizza concept — Honest Pizza Company — launched last year as an additional revenue stream that uses existing kitchen infrastructure. The virtual concept is now operating in 15% of restaurants with plans to roll out to all locations by the end of this year. Further development into non-traditional locations is also a top priority after the current partnership at Notre Dame University's Student Center was extended five years due to the brand's popular demand. Sales of Modern Market's longtime license partner at Denver International Airport have also been on a positive trajectory post-pandemic.

"While proprietary integrations have been at the forefront of all our efforts, we also take pride in our unbeatable level of hospitality. It's at the core of everything we do and instilled in each team member, license partner and franchise candidate," McColgan said. "Our brand is engineered to adapt to the ever-changing needs of our guests while offering delicious, nourishing food at a reasonable price."

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