News

McAlister's turns to social media channels for Sweet Tea promo

May 7, 2014

McAlister's Deli has kicked off its #ShowUsYourSip contest in which one fan will win free McAlister's Famous Sweet Tea for 25 years.

Now through June 13, guests can snap a picture or short video of how they enjoy their McAlister's Famous Sweet Tea and post on Twitter, Instagram or Vine using the hashtag #ShowUsYourSip for a chance to win

Fans can view submitted pictures and videos from fans around the country in a gallery that will be featured on facebook.com/TeaFreaks. McAlister's will select one grand prize-winning photo or video that shows the brand and how the winner sips his or her tea in the most unique and creative way, a press release said.

Opening marked with Boys and Girls Club fundraiser

McAlister's Deli will open its first location in Carlsbad, N.M., with franchise group Southwest Deli on May 12. To celebrate, the restaurant will donate all tips collected within the first month to the local Boys and Girls Club.

"We feel confident that the local community will enjoy our great line of soups, salads, sandwiches and spuds, as well McAlister's Famous Sweet Tea," Larry Lee, owner of Southwest Deli, said in a news release.

Southwest Deli currently operates 16 McAlister's restaurants in Texas and New Mexico. The group has a development plan in place for four states, including continued growth in Texas and New Mexico, as well as new territories in Utah and Idaho. In addition to Carlsbad, Southwest Deli opened restaurants in Abilene and Andrews, Texas, in the first quarter of 2014 with plans to open four additional locations this year.