Marriott launches food and beverage incubator

Marriott International has announced the launch of CANVAS, a global incubator for food and drink concepts.

Mariott is inviting entrepreneurs, chefs, bartenders and artisans to visit and pitch a food or drink concept for a select group of Marriott hotels, beginning with the JW Marriott Shenzhen (China) and Renaissance Phoenix Downtown. During the next six months, the number of locations will grow to approximately a dozen hotels across the globe.

Committees of local restaurateurs, foodies, hotel owners and restaurant/bar experts will determine winning concepts. Marriott will kick start the winning restaurant and bar concepts with resources, space and support. Upon six months of operations, each concept will be evaluated for success based on popularity and return on investment.

The goal of CANVAS is to deliver new concepts more quickly than the current hotel industry model.

"We believe the key ingredient of CANVAS is to marry the best ideas of local entrepreneurs with Marriott's resources, space and capital that will transform ambition into action right inside our hotels," said Wolfgang Lindlbauer, global leader, Food & Beverage, in a company press release. "Just like travel, food and drink experiences today are about indulgence and discovery for modern travelers and local clientele alike, to savor, enjoy and share."

In a nod to the TV show Project Greenlight, Marriott will chronicle the journeys of the individual winners in a series of documentary- style webisodes. 

Topics: Food & Beverage, Marketing / Branding / Promotion

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