News

Market Force acquires leading Canadian customer intelligence provider

March 27, 2011

Market Force Information has acquired Winnipeg-based Tell Us About Us (TUAU), a leader in customer experience measurement and Canada’s largest customer intelligence solution provider. Effective March 15, 2011, the agreement marks Market Force’s fourth acquisition since its inception in 2005.

The addition of TUAU will bolster its customer intelligence suite, including web and interactive voice response survey capabilities, employee satisfaction surveys, social media monitoring, 800-call center live support, as well as broader Canadian mystery shopping services.

Throughout the past six years, Market Force has grown into a pre-eminent customer intelligence solution provider and is now the largest mystery shopping company in the world and one of the largest price audit and analytics firms in North America. TUAU also is a leading customer intelligence company that provides a range of customer feedback solutions.

“This is a milestone acquisition for us,” said Karl Maier, Market Force’s CEO. “We’ve grown our Customer Feedback portfolio over the past several years and, with TUAU, we’ll have greater capabilities spanning even more markets and geographies.”