Mamoun’s Falafel launches franchise program
Mamoun’s Falafel Restaurant, founded in 1971, has partnered with Fransmart to franchise the concept, according to a company press release. Mamoun’s serves authentic Middle Eastern cuisine in a traditional environment, and has gained distinction and customer loyalty due in equal parts to its unique ‘hole-in-the-wall’ feel, rich tradition and history, and commitment to excellence, according to a spokesman for Mamoun’s, who said the brand is open until 5 a.m., where it serves a diverse group of clientele, including many famous celebrities.
"We had already grown the business ourselves from one unit to six, and felt the time was right to start franchising more aggressively,” said the spokesperson. "We intend to keep the traditional family feel in all of our restaurants, and will be targeting major metro areas like Boston, D.C. and Philly."
The brand has been featured on Food Network, on ABC’s The Chew with Mario Batali and in the book "1000 Places To See Before You Die."
Topics: Franchising & Growth