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Mama Fu's intros new menu items
August 17, 2009
Mama Fu's Asian House is adding some new dishes to its menu, the company has announced.
New dishes include:
- General's Wings appetizer, a pound of crispy wings tossed in a spicy-sweet chili, garlic and scallion glaze
- Singapore Noodles, a bowl of rice noodles tossed in a spicy yellow curry with carrots, onions, scallions, celery, garlic and basil
- Orange Peel rice dish, a zesty sweet-chili orange peel glaze tossed with broccoli, mushrooms, red bell peppers and scallions, served with a choice of white, brown or fried rice
Mama Fu's now also offers a bundled Soup and Salad Combo, which features the choice of any small salad and a bowl of soup for a value price. Diners will also notice more emphasis on healthy alternatives, such as the option to request their protein to be prepared wok-seared, a cooking method that reduces oils and starch.
In addition to its new dishes, Mama Fu's has redesigned its menu.
"Based on guest feedback and focus group research, it was clear that newer guests were initially confused by the old menu, and even our frequent customers were largely unaware of some of our menu offerings," said Marcia Oakes, Mama Fu's director of marketing. "By redesigning the menu with a contemporary look and user-friendly organization, guests can navigate their options more easily. Additionally, our revised item descriptors better explain the flavor profile of each dish."
Strategic menu item placement, based on the most popular and higher margin items, along with the addition of new add-on and up-sell opportunities, allows Mama Fu's to maximize profits and increase check averages without raising prices. New menu boards will reduce ongoing material costs, improve sophistication of the interior décor and provide an easier transition from the fast-casual lunch format to full table service at dinner.
"By taking away the traditional overhead menu board, and replacing it with a series of small menu panels that are less visible from the dining areas, we have eliminated the 'fast food' feel," Oakes said. "Instead of looking like a fast casual restaurant that transforms to table service at dinner, we provide our guests with a full-service atmosphere — but fast casual prices — all day long."
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