Main Squeeze Juice Co. inks 1st franchisee deal
Less than a year since launching, Main Squeeze Juice Co., a newcomer to the more than $5 billion juice market, has signed its first development agreement to open three franchisee-owned locations in the Houston area, a news release said.
The development deal calls for locations in Baybrook, Humble and Cyprus, with the first 1,340-square-foot location slated to open at 820 Bay Area Blvd., in Baybrook in late summer. A second 1,660-square-foot location will open in Humble at 16402 W. Lake Houston Pkwy.
"We are honored to be the first franchise partners for a brand we truly believe in," franchisee Jeff Drost said in the release. "When the opportunity presented itself we jumped at the chance to bring the greater Houston community freshly squeezed juices, deliciously blended smoothies and access to a healthy lifestyle."
In addition to being a franchisee for Main Squeeze, Drost serves as a sales and marketing executive for the brand. Previously, Drost worked for 11 years as a vice president of marketing at a health care company before working for a car dealership. Drost decided to pursue his passion and work with Main Squeeze after being introduced to the brand by his fiancée, Tabatha Jones, who is co-owner of the Houston units.
"My beliefs on what a health-focused company should be aligned with what Main Squeeze is. I was impressed by how truly healthy Main Squeeze's products were — it's not just a marketing tactic, it's really just good for you," Jones said in the release. "We wanted to invest in something and expand our portfolio but never considered franchising until Main Squeeze came along. We wanted to be a part of it and we're thrilled to be the first franchisees to help spread the mission."
With two locations open in Lake Charles, Louisiana and Katy, Texas, Main Squeeze Juice Co. plans to open five stores in 2018 and has nearly 50 additional franchisee- and corporate-owned locations under development.
"Health begins and ends with how you choose to fuel your body and your lifestyle," said Thomas Nieto, CEO of Main Squeeze, in the release. "We strongly believe in reviving the idea of 'food as medicine' through our menu — combining the timeless simplicity of fruits and vegetables in a nourishing and refreshing way."
Topics: Franchising & Growth