Franchising

Mad Greens launches franchising strategy

provided

February 8, 2023

Colorado-based Mad Greens is hoping to have 50% more stores under development by the end of 2023.

"Now is the perfect time to launch full force into our franchise development strategy," CEO Darden Coors said in a company press release. "We continue to flourish in our three markets, providing a well-established brand and systems for those who want to add a healthy, salad-centric restaurant to their portfolio. From our culinary focus to operational efficiencies, we have the ability to quickly meet customer preferences through streamlined ordering and full customization. Franchise operators will be able to franchise with uninhibited scalability."

In 2021, Mad Greens achieved an average unit volume surpassing $1.3 million; with the surge in sales coming as it began leveraging a high-performing tech stack that gives consumers the ability to order in-store as well as using the app, web, third-party and catering orders, said Coors, who is part of the Coors family company. Given its strong sales to initial investment ratio and ongoing return on investment, Mad Greens is prioritizing franchise growth in targeted key market areas in and throughout Arizona, Texas, and surrounding states.

"Since opening Mad Greens in 2004, we've been constantly approached by people interested in franchising with us and it's exciting to finally offer franchises great partners to grow with into new markets," Coors said. "In 2023, we have many goals we would like to accomplish from a brand perspective that will benefit incoming franchise operators, including increasing our loyalty program fanbase, offering engaging, creative promotions, and limited time menu offerings that keep our customers coming back for more."

The chain has 25 company-owned units and one licensed location in the Austin, Texas airport and is pursuing franchise and nontraditional unit growth in 2023 and beyond.