Krave Kobe Burger Grill beefing up expansion plans
Krave Kobe Burger Grill is beefing up its national expansion plans. With two locations open in Southern California in Glendora and Newport Beach, the company plans to open 10 restaurants in 2018, and have up to 60 by 2020, Ardy Farokhirad, co-founder and CEO of Krave Kobe Burger Grill, said in a company press release.
"Everybody loves a good burger and Krave is stepping up the game in the better burger category," he said. "There is a substantial need in America for a better, better burger — something that is not only delicious but also provides our bodies with nutritious and safe ingredients. We have every intention of providing the highest quality food at reasonable prices to millions of customers across the country."
Krave Kobe Burger Grill offers an American Kobe Wagyu beef product in a casual environment for a more affordable price, Farokhirad said. The beef, however, is not from Japan and doesn't cost $200 a pound. All of Krave's proteins come from independent farmers with no added hormones and have been humanely raised to the utmost standards. The burgers start at $6.99, which is less expensive than the other Wagyu options offered around the country, said Farokhirad, who got the idea for the brand in 2013. His mother was diagnosed with pancreatic cancer, and he traveled abroad and began to study the eating habits of those in China, Italy and several other European countries. He quickly discovered that there was more concern and care for what people put in their body abroad than in the United States.
"It became very clear that the United States was lacking a place where customers can enjoy affordable, high quality, healthy food," Farokhirad said in the release.
Other menu items include 100 percent-natural, grilled Angus steak, free-range chicken sandwiches, organic salads, made-to-order sweet potato fries, French fries, onion rings, craft beer, premium wine and shakes.
In addition to making a difference by offering affordable, natural dining choices, Farokhirad wants to give back. On selected dates and times each month, customers are welcome to participate in the company’s Krave Kares Charity program, during which half of all sales are donated to a local charity, organization or school. A different organization is selected each month.
"Our focus is on humanity and helping our community. Providing locals the opportunity to experience the highest quality food, while helping local organizations achieve their goals, is a really great feeling and we have designed our company to do just that," Farokhirad said.
Krave Kobe Burger Grill is seeking franchise partners to help fuel growth. Including a franchise fee of $40,000, the total investment to open a 1,700-2,500 square foot Krave Kobe Burger Grill restaurant starts at $514,000.
Topics: Franchising & Growth