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Jamba Juice reinstates free flatbread day
December 13, 2009
Jamba Juice has announced the return of Free California Flatbreads Day at participating locations as part of its ‘Feel Good' Campaign. From 11 a.m. – 2 p.m. Dec. 15, while supplies last, Jamba Juices' California Flatbreads will be available for free.
Launched in October, Jamba's Feel Good Campaign is a three-month, multi-part promotion designed to recreate and share the great feeling customers get when enjoying Jamba Juice products. Supported by three complementary initiatives – the "Feel Good Bucks," Jamba's "Feel Good Moment" sweepstakes and a series of fun, unexpected "Feel Good Events" including tomorrow's Free California Flatbreads giveaway -- the campaign embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good. "When we gave away free California Flatbreads last month, it was a big hit with our customers," said James D. White, president and CEO, Jamba Juice Company. "We wanted to give our fans another opportunity to try our California Flatbreads, the perfect on-the-go item they will feel good about eating — at lunch, dinner, or any time in-between." In addition to the Feel Good Events, Jamba plans to give away 30 million Jamba ‘Feel Good Bucks' — vouchers are worth between $1 and $10,000 and can be used to purchase Jamba Juice products during the length of the promotion. The individual value of the Feel Good Buck will be revealed by a team member when entered at a Jamba register. Some ‘Feel Good Bucks' can be redeemed for Jamba Juice gift cards valued between $5-$25; others for cash prizes ranging from $50 to the $10,000 grand prize. Coinciding with the Feel Good Bucks, Jamba Juice will encourage customers to win their ultimate ‘Feel Good Moment' by filling out a sweepstakes form — located on the back of their buck and in-store — and submitting it at their local Jamba Juice store. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan—Jamba Juice will fulfill any wish up to $10,000 and within legal limits. Three lucky winners will be randomly selected and announced throughout the campaign. Jamba's Feel Good Moments campaign will run in participating stores until Jan. 4, 2010.
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