It took Dickey's a decade to add this

Dec. 16, 2016

Prime Rib is Dickey's Barbecue Pit's first new holiday menu item in almost 10 years. According to a press release, Dickey's Prime Rib can be ordered online and in-store until Dec. 23.

"Dickey's Barbecue Pit is a 75-year-old, family-owned business, and we take pride in being part of folks holiday traditions," Roland Dickey, Jr., Dickey's CEO, said in the release. "We are excited to add Dickey's Prime Rib to our menu allowing our guests to have a new holiday option."

From Dec. 26 to Jan. 2, the brand is also offering two free kids meals with every $10 adult dine-in meal, according to the release.

Topics: Customer Service / Experience, Franchising & Growth, Marketing / Branding / Promotion, Operations Management, Sustainability

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