Ice cream brands scoop out year's new flavors
Winter can't freeze the ice cream-centered QSRs out there from churning out new flavors and other enticements to lure even the frostiest amongst us off the streets for a dip or two. At Cold Stone Creamery, for instance, marketers is adding truffles to warm up customers to the idea of cold weather ice cream in the form of its LTO flavor, Fudge Truffle Ice Cream, according to a news release.
The chocolatey concoction is the focus of the chain's Falling in Chocolate Creation that manages to pack the fudgy flavor into the same container as a brownie, fudge sauce and whipped topping. The brand is also using the ice cream flavor as the star of its Fudge Truffle Decadence cake and Fudge Truffle Frappe. All, except for the cake offering, are available until the end of February. Truffle Decadence cake is only available through Valentine's Day.
"This flavor profile is a chocolate lover's dream and we very much enjoy bringing this frequently requested flavor out at a time of year when we know so many are looking for that perfectly rich chocolate treat," Senior Vice President of Marketing Kate Unger, said in a news release, referring to Valentine's Day next month.
Meanwhile, froyo-focused Pinkberry is also hawking a new flavor, Pinkbee's Strawberry, a low-fat milk ice cream flavor. The lower fat option fills this time of year's demand for diet-compliant treats and also comes as part of the chain's Strawberry Sweetheart LTO, including the special flavor froyo, topped with strawberries and chocolate drizzle, according to the release.
But again, this one is also only available until Feb. 28.
Topics: Food & Beverage