News

HuHot to hold Facebook contest to name new sauce

April 28, 2011

HuHot Mongolian Grill is holding a contest to let its Facebook fans decide the name for this summer’s Sauce of the Season.

Each quarter, the create-your-own stir fry concept unveils a new limited-time sauce available on the food bar such as the current offering, Thai Lemon Basil. This week, HuHot guests will have the opportunity to name next quarter’s Asian orange sauce through a Facebook contest.

Consumers can submit sauce name entries starting today via the HuHot Mongolian Grill Facebook page, www.facebook.com/huhot. Sauce names that best communicate the flavor profile and HuHot brand will be selected, then fans will be allowed to vote for their favorite the following week.

Those who submit sauce names that make it to the voting round will win a $25 HuHot gift card. The final winner will receive a party for 10 people at their local HuHot, and their name will be featured on all point-of-sale materials promoting the next sauce of the season, including posters and banners. As an added perk, the final winner will get to taste the sauce they named in a sneak preview event prior to its national launch.

Anyone who “likes” HuHot on Facebook can enter a sauce name though the Contest tab on the main page, which is dedicated to the Sauce of the Season naming contest and provides a full description of the sauce. Entries must be accepted by May 11.