Food & Beverage
HTeaO co-founder steps down, names Brian Wise as CEO
October 12, 2026
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ClaudeHTeaO opened nine stores across Texas, Oklahoma and Arkansas in the third quarter and appointed Brian Wise as CEO, succeeding co-founder Justin Howe, who transitioned to executive chairman.
The Fort Worth, Texas-based iced tea franchise opened four locations in Texas communities Katy, Lufkin, El Campo and Presidio, plus one in El Paso. Oklahoma openings included Altus and Bixby, while Arkansas gained stores in Lowell and Fort Smith.
Wise will lead the company's next stage of growth, while Howe remains involved in long-term strategy, franchisee support and store operations.
HTeaO also introduced Mini Sippers, a ready-to-drink option, and a limited-time Pineapple Chipotle Refresher during the quarter. The brand operates more than 180 locations, according to the company.
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