News
How Boloco capitalized on social media experiment
July 27, 2009
Boston-based Boloco, a fresh Mex Mex chain with 16 units, saw its coupon retention rate increase from 350 to 900 redemptions after it posted an image of the discount offer on Twitter (@boloco).
The ad, which originally ran in a Boston newspaper, contained a coupon for a $3 burrito. Customers were given the option of bringing in any image of the coupon — from a cell phone image to a photocopy — to receive the discount.
"About 25 percent of our transactions that day came from the coupon, which never happens," said Boloco founder John Pepperin an Inc.com article. In effect, Pepper said, the Twitter ad decreased cost per reader by increasing circulation.
In the article, Pepper also offers tips on how restaurant operators can boost sales and find new customers through Twitter.
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