Hansel 'n Griddle expanding franchise program
New Jersey's Hansel 'n Griddle is expanding its franchising program to other parts of the northeast.The five-unit chain is targeting university markets and downtown districts of major cities, said brand owner, Nick Komandis, in the release. Komandis also noted that unlike other concepts that limit their market by only serving one type of food, Hansel 'n Griddle is able to draw customers during multiple times of the day and week.
"We see an opportunity to fill a void in the fast-casual segment, which has plenty of burger joints, sub shops, Mexican restaurants and pizzerias," he said in a company press release. "The Hansel 'n Griddle concept defines its own category and offers an expansive, cooked-to-order menu with something for everyone. We've been blown away with the enthusiasm for our brand in New Jersey and are thrilled at the chance to open expansion through qualified partners in new markets."
After graduating from Rutgers in 2004, with a degree in economics, Komandis spent about six months working at Hansel 'n Griddle for free. His intention was to learn the business and eventually purchase the restaurant from its original owners, which he did in March 2005, with some financial backing from his parents.
The first few years of his ownership consisted of seven-day work weeks among a short staff of six: Komandis, his mother, his chef and a rotation of three friends. Komandis would work double-shifts from the moment it opened at 10 a.m. until it closed at 11 p.m., delivering food in the morning and afternoon and working the cash register at night. His mother would work the register during the day for free.
The chef, who still works at Hansel 'n Griddle, would work from opening until closing every day of the week, and the night shift delivery driver was one of his three friends who didn't have class that night, Komandis said.
About 50 percent of Hansel's business comes from delivery, which is offered all day at each location. In addition, customers can track their orders using an advanced, in-house online ordering and delivery platform. The average delivery time is under 30 minutes. Catering options for breakfast, lunch and dinner are also available.
"As time passes, we are continually adding and removing items from the menu. Unlike sub shops and burger joints, whose main menu items always have to be subs and burgers, Hansel 'n Griddle changes its menu based on consumer demand and trends," Komandis said in the release. "This adaptability is very appealing to our customers and franchisees alike."
To augment the company's expansion plans, Hansel 'n Griddle is looking for highly qualified individuals to open franchise locations. Including a franchise fee of $35,000, the initial investment to open a Hansel 'n Griddle franchise ranges from $228,500 to $488,500, Komandis said.
Topics: Franchising & Growth