GroundFloor Media, Qdoba partner
April 8, 2007
DENVER—GroundFloor Media Inc., a Denver-based public relations firm, has been hired as the national agency of record for Qdoba Mexican Grill.
According to a news release, GroundFloor Media will work with Qdoba Mexican Grill to develop a strategic public relations campaign, including programs to generate visibility for store openings and media-relations efforts aimed at increasing awareness of the restaurants' products.
"It's a privilege to join the Qdoba team as the company continues its growth in existing markets as well as its expansion into new ones," said Laura Love, president and founder of GroundFloor Media. "We have long admired Qdoba's unique brand—its menu, fun and pleasant atmosphere and fresh, customizable products form an ideal combination."