News

Genghis Grill highlights blueberry-based beverages

June 25, 2012

Genghis Grill has announced its summer drink promotion featuring three blueberry-inspired drinks that are offered now until Mid-August. Making their official debut last week in stores, the drinks featured are Bluetazzle Tea, Sparkling Blueberry Lemonade and Berrymint Blast. All drinks have the option to be made into adult beverages for an additional charge.  

“Since Genghis Grill is a leader when it comes to fresh and healthy dining options, having blueberry drinks this summer made sense,” said Ron Parikh, Genghis Grill's chief marketing officer. “We wanted to offer our fans a refreshing, summer drink and we know that blueberries are hot in the industry right now.”  

Blueberries are acclaimed to have high antioxidants, lower cholesterol and decrease the risk of heart disease. Other key health benefits of blueberries are they are rich in fiber, contain little to no fat and are low on calorie intake.

Coca-Cola has also partnered up with Genghis Grill for this summer promotion. The blueberry drinks feature Sprite and Minute Maid Lemonade, each a Coca-Cola product.

Read more about food and beverage trends.