News

[FREE WEBINAR] Food Transparency and Simplified Ingredient Lists: Trends and Tips for Understanding the 'Clean' Eating Movement

June 24, 2016

The demand for a pared down ingredient list for restaurant menus is being influenced by millennials and Generation Z, who crave authenticity and transparency. These generations of consumers will continue to drive consumption growth in the areas of fresh ingredients and more healthful meal preparations.

The National Restaurant Association's annual foodservice forecast, called "What's Hot," listed "natural ingredients/minimally processed food" as one of its top five culinary trends in 2015 and 2016.

Providing simplified ingredient lists is a trend at the point of no return.

Gone are the days of a one-size-fits-all approach, and food and beverage brands must adapt to consumers' wants in the "clean" eating movement and provide foods that satisfy this trend. That's why FastCasual and Litehouse Foods hosted a free webinar, Food Transparency and Simplified Ingredient Lists: Trends and Tips for Understanding the "Clean" Eating Movement.

Tom Baumann, foodservice brand manager for Litehouse Foods, and Eric Meisel, corporate chef for Litehouse, discussed the "clean" eating movement and its trends. They also discussed:

• The importance of meeting the growing need for food transparency from the consumers' perspective;
• The top and fast-growing "clean" keywords to incorporate on restaurant menus;
• Clarifying consumer perceptions of "clean" keywords; and
• Organic and non-GMO trend updates.

Download the webinar here.