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Fishbowl, Olo integrating to allow operators to leverage online ordering data for better customer engagement

December 6, 2016

Fishbowl and Olo are integrating their platforms to allow restaurant operators to leverage online ordering data as a source for identifying customers and transactions.The partnership should also help operators create better engagement and increase repeat visits and sales, according to a company press release.

Through the integration of eClub, loyalty, promotion, mobile apps, push notification, and ordering platforms, guests can seamlessly manage order ahead, offer wallet, coupon redemption and valuable member points, said Dev Ganesan, CEO of Fishbowl.

"Being able to deliver relevant, contextual messaging regardless of how a customer interacts with the brand — in restaurant or remote — is becoming even more mission critical," Ganesan said. "By uncovering and leveraging insights from guest data, restaurants can more effectively engage guests and create a competitive advantage in an environment where brands are battling for share of wallet and share of stomach.

Bora Dincer, VP of Technology at Jamba Juice, said the collaboration has been helpful in expediting its go-to-market, on-demand strategy.

"They worked together to ease the burden on us and deliver on expectations.This resulted in a seamless consumer experience with our mobile app, ensuring key metrics were captured to be leveraged for future decision making," Dincer said.

Fishbowl is respected for its guest engagement expertise, said Noah Glass, founder and CEO of Olo.

"With the majority of restaurant consumption happening off premise(s), it’s crucial to offer an integrated guest experience through online ordering and delivery services," he said. "Our partnership allows brands to offer an optimal experience while gaining valuable, actionable insights that restaurants can use to drive sales and repeat traffic."