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Elevation Burger CEO marks 5 months with growth plans, new menu items

The burger chain is adding units, menu items and leaders.

Elevation Burger CEO marks 5 months with growth plans, new menu items


Since CEO Rick Altizer took the helm of Elevation Burger five months ago, the brand has announced plans to grow its domestic and international footprint, has made plans to expand its menu for the first time in five years and has added new members to the management team.

Elevation Burger has opened five domestic and three international units so far in 2014, with six more schedule before the close of 2014. That will bring the total unit count to 53.

"From the moment I was introduced to it, I felt very strongly that our founder, Hans Hess, had built Elevation Burger into a great brand and a great business opportunity," Altizer said in a company press release. "Reaching the 50-store benchmark takes us into the next stage of the company's growth, and we are getting very positive feedback from our current and prospective franchisees, employees, investors and loyal guests."

Altizer added that the company is looking to expand significantly in both US and international markets in 2015 and beyond.

Elevation Burger also expanded its menu for the first time in five years with the addition of the Barbecue Bacon Cheddar Burger. The burger features two beef patties, cheddar cheese, bacon, caramelized onions and Simply Heinz Barbecue sauce.

Several other new menu items are also scheduled to be announced.

"Our guests are telling us they love this new and unique burger offering," said Altizer. "As we continue to grow as a company, we're talking with our fans about bringing other exciting new additions to the menu – this is the first of many."

Elevation Burger has also added Thomas Grant as vice president of operations; Jay Wisse as vice president of marketing; and Kristin Wood, CPA as controller.



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