News

Dickey's Barbecue Restaurants launches Pinterest competition

May 1, 2012

Dickey’s Barbecue Restaurants announced the launch of its Pinterest brand page earlier this year, and is now hosting a contest that asks Dickey’s fans to post photos and recipes using any of Dickey’s meat or sides.

“We feel like this is a great opportunity to get to know our customers even better,” said Roland Dickey, Jr. president of Dickey’s Barbecue Restaurants, Inc.  “I’m excited to see how creative our customers can be using our ingredients – we’re fired up for the competition.”

To enter, users go to the Dickey's website and enter their recipe that uses one or more of Dickey’s signature meats or sides. Contestants also will upload a photo of their creations.  Dickey's will pin photos to the “Smokin’ Pin Wins” board on Dickey’s Pinterest site, that will showcase all entries.

The top five will be chosen for a recipe smokin’ showdown. They will be tested by Roland Dickey, Jr., and a winner will be chosen.

The first place winner will receive free barbecue for a year, valid at any Dickey’s Barbecue Restaurant in the United States. The first place dish also will be featured online. Second and third place winners will receive Dickey’s Barbecue T-shirts.

The contest runs now through May 13.  The top five entries will be announced May 15 via Pinterest, Twitter, Facebook and on the company website.

Read more about online, mobile and social trends.