Denver-based Mici names former Smashburger SVP as CEO
Mici Handcrafted Italian, a family owned four-unit,fast casual chain based in Denver, Colorado, has named Smashburger's former SVP of non-traditional development as its CEO. Elliot Schiffer, who developed 21 high-revenue Smashburger locations in airports, casinos and college campuses, ran Smashburger's real estate analytics, playing a major role in location selection for 25 corporate and 30 franchise restaurants per year, according to a company press release.
"It has been my dream for a long time to help a concept in which I believe, grow into a national, household brand," Schiffer said in the release. "I have been selective in the opportunities I pursued, and essentially have been waiting for Mici — and the Miceli Family — to come along."
The Miceli family business, which focuses on authentic Italian recipes using natural, unprocessed, clean ingredients,
has just completed a Series A financing, according to the release. Under Schiffer's leadership, Mici expects to streamline operations and enhance its menu in preparation to expand further into Colorado and beyond.
"Company culture and integrity are hugely important to me, a tenet I learned from my mentor Richard Melman, and I have found those things in spades at Mici," Schiffer said. "And the food is the highest quality. I’m very fortunate to be joining forces with Jeff and his wonderful family to bring their already successful mix of quality, integrity and originality to more people."
Prior to Smashburger, Schiffer began his career under restaurateur and mentor Richard Melman at Lettuce Entertain You in Chicago, where he helped develop the M Burger concept and was manager at Papagus Greek Taverna, Osteria via Stato and Joe’s Seafood, Prime Steak and Stone Crab. He has also worked as an analyst in consumer packaged goods for Deloitte and received his undergraduate degree from Washington University in St. Louis.