Coffee Beanery launches scratch-and-win game

Coffee Beanery has partnered with Funjet Vacations to give away a trip for two to Jamaica with accommodations at the all-inclusive Riu Ocho Rios. Other prizes include a year of specialty coffee and other coffee and drink prizes.

The contest will be supported with in-store materials that promote the scratch-and-win tickets, as well as an extensive in-home print campaign. Inserts will be in many of the major daily and weekly newspapers in markets with Coffee Beanery stores; other markets will receive mailers to let potential customers know about the contest.

Customers who make a purchase of $9.99 or more will receive scratch-and-win tickets. Stores are leveraging this as an opportunity to sell more holiday gift sets and 1-pound bags of specialty coffee, which start at $7.99, according to a news release.

 

The promotion is run by Robust Promotions.