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Chipotle to host $10,000 ad contest
July 6, 2009
DENVER — Chipotle Mexican Grill has announced that it will pay one winner $10,000 for their ad submission and may put the winner's favorite food combination on its menu as part of its "My Chipotle" advertising campaign. Chipotle launched the user-generated campaign in May to better demonstrate the variety within its menu.
Winners will be determined by a panel of Chipotle marketing staff and the company's advertising agency based on how well they discuss Chipotle menu items while remaining consistent with the company's values and image. Chipotle will announce winners August 26.
The first prize winner will receive $10,000 and may have their burrito added to the Chipotle menu for a limited time. Second prize is $5,000 and a party at a local Chipotle restaurant for 50 people, and third prize will be burritos for a year (amounting to one burrito a week for a year).
Additional prizes also will be awarded.
To be eligible for the contest, entries must be submitted by Aug. 14. Any spots submitted could be used in the company's ongoing advertising.
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