Chipotle testing mobile ordering, delivery on college campuses
College students throughout the nation won't have to leave their dorm rooms when they want to pound burritos, thanks to Chipotle's partnership with Tapingo, a mobile commerce app that provides food pickup and delivery. Chipotle will be available for delivery through the app at 40 college campuses nationwide this fall and at more than 100 campuses by spring 2016, according to a company press release.
"Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them," said Mark Crumpacker, chief creative and development officer at Chipotle. "Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers. That shared acceptance among younger customers made them a great choice for us to expand delivery aimed specifically at students."
The service enables users to place orders via their smartphones and also have them delivered. Using the Club Tapingo feature, the average user pays $2.99, and the average delivery time is 25 minutes between order placement and receipt, said Daniel Almog, chief executive officer at Tapingo.
"Tapingo has become the buy button for students, and we are excited to expand into surrounding areas," Almog said. "Our network of students is hungry for Chipotle, and we're excited to deliver it quickly and at a very reasonable delivery cost."