News

Chipotle taps new digital agency

April 4, 2011

New York-based digital agency Rokkan has been selected by Chipotle Mexican Grill for several digital marketing and brand awareness initiatives in 2011.

With nearly 1,100 restaurants, Chipotle's mission to serve "Food with Integrity" has become a bigger part of its marketing and is now the focus of most of the company's communication, from its advertising to the in-store packaging and corporate website.

Rokkan will work with Chipotle to develop its digital marketing and execution, including online sales, customer service infrastructure, local store marketing strategy and out-of store ordering through mobile and Web on Chipotle.com.

"Digital media provides a powerful way for us to connect with our customers, develop our brand and demonstrate the importance of where our food comes from and why that matters," said Mark Crumpacker, chief marketing officer for Chipotle. "Rokkan has a great understanding of our brand and where we are going and has demonstrated the ability to help us reach our customers in innovative ways."