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Chipotle Rose Parade float features real ingredients, Grammy-winning rock band

December 18, 2018

Chipotle Mexican Grill's first-ever appearance in the Rose Parade boasts a float created with real ingredients and the Grammy-winning rock band, Portugal. The Man.

The float features a giant red tractor ridden by growers and suppliers of ingredients for the brand's restaurants, according to a press release, and Portugal. The Man performing its hits.

Entitled "Cultivate a Better World," the float is the brand's first-ever in the annual Jan. 1 parade, and features approximately 200 pounds of chili flakes to cover the tractor; ground onion seeds for tires; cumin, cloves, oregano and bay leaves covering the cart; ground white rice for lettering and 100 pounds of lemons hanging in the trees. Other ingredients include corn, onions, rice, garlic, thyme, chipotle chilies, poblanos, jalapenos, bell peppers, tomatoes, tomatillos, red onions, yellow onions, avocados, cilantro, limes and romaine lettuce.

The ingredients of the float will be composted and donated to local farms in the area.

"Both our farming partners and our employees make it possible for Chipotle to serve millions of customers daily with real food made from real ingredients," said Chris Brandt, chief marketing officer at Chipotle, in the release. "We want to celebrate those who work hard every day to help us cultivate a better world, and the iconic Rose Parade is a great way to showcase Chipotle's commitment to great tasting food that you can feel good about eating."