News

Chipotle launches new marketing campaign

September 30, 2016

Chipotle has created stop-motion short films and creative content that highlights the "royal treatment" given to each of its ingredients. (See below.)

The concept has teamed up with GSD&M and HouseSpecial studio to produce print, online, digital and social media advertising, coining the phrase “Tis their world, we just cook in it.”

“By creating the spots in stop motion, HouseSpecial's artists were able to give the regal Ingredients their proper home, set them into a playful — but decidedly noble — backdrop and capture the inherent intrigue and paparazzi-fueled frenzy that Royalty always garners," said Kirk Kelley, creative director and partner at HouseSpeical, in a release.