News
Chipotle launches kids' menu in Dallas-Fort Worth
September 30, 2009
Chipotle Mexican Grill will test its new kid's menu in Dallas-Fort Worth-area restaurants, the first market in the south region to test the new menu. Chipotle also will introduce it with free food for kids.
Each Sunday from Sept. 27 to Oct. 18, all 37 DFW-area Chipotle restaurants will offer one free kid's meal when a parent purchases a burrito, tacos, burrito bowl or salad.
The new Kid's Menu was first introduced in Denver restaurants in April and began its regional test rollout in September in select cities across the country including Boston, Dallas, Arizona, Wisconsin and Sacramento, Calif.
The menu honors Chipotle's Food With Integrity commitment to use the best quality ingredients from more sustainable sources and is part of the company's campaign to help customers better understand the full universe of meal options at Chipotle and place orders more easily.
"It's never been more critical for kids to learn the importance of making smart food choices," said Steve Ells, founder, chairman and co-CEO of Chipotle. "We've found a way to make dining fun for kids and parents alike - we fuss over quality ingredients so parents don't have to."
Kid's Menu items are priced at less than $4 including juice, organic milk or a small fountain drink. Kid's Menu options include:
- Kid's Meal - they build it ($3.95): Kids can choose any three ingredients and two crispy or soft taco shells. This Kid's Meal also comes with rice and a small order of chips.
- Single Taco - we build it ($3.50): Chipotle's crew builds single soft or crispy tacos using a choice of any three items from the line, served with a small order of chips.
- Small Cheese Quesadilla ($2.95)/Small Meat & Cheese Quesadilla ($3.50): This classic kid favorite is served with a side of rice or beans and a small order of chips.
Chipotle also uses locally grown produce in its restaurants when seasonally available and its Dallas restaurants serve oregano from Rice, Texas-based Generation Farms.
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