Chipotle honored by television ad created by a 'big fan'
November 1, 2006
OC Register: In a 30-second television ad, titled "Monumental," a college student compares Chipotle's burritos to monuments from around the world such as the Taj Mahal, Eiffel Tower and the Statue of Liberty. In the opening scene, camera-toting tourists hover around the chain's famous foil-wrapped burrito like paparazzi.