Marketing

Chipotle celebrating Cinco de Mayo with trivia, giveaways

Image courtesy of iStock

May 3, 2021

Chipotle Mexican Grill is rewarding super fans with buy-one-bet-one-free offers today through Cinco de Mayo, May 5, when they play Chipotle IQ, a trivia game that tests fans' expertise in Chipotle's sourcing, ingredients, recipes, and sustainability efforts.

Each day leading up to Cinco de Mayo, Chipotle will reward the first 50,000 fans who answer 10 Chipotle IQ trivia questions correctly with a BOGO reward, according to a press release. Fans with a perfect score will be entered to win one of 100 limited edition $500 Chipotle gift cards. No purchase is necessary to play the trivia game.

"It's no secret that real Chipotle fans get real rewards," Chris Brandt, Chipotle CMO, said in the release. "We're always looking for ways to supercharge our super fans on Cinco, and this year, it's our true brand experts' time to shine."

On Cinco de Mayo, Chipotle will give away five additional limited edition $500 Chipotle gift cards from its Instagram page to the five fans to comment "last" on Chipotle's Cinco de Mayo post before 5:55 p.m. EST.

Chipotle launched Chipotle IQ in August of 2020. The 250,000 BOGO offers reserved for players who scored a perfect 10 out of 10 on the test were awarded in less than four hours after the site went live.

Chipotle Mexican Grill, is headquartered in Newport Beach California and has over 2,800 restaurants in the U.S., Canada, U.K., France and Germany.