Caribou Coffee revamps, relaunches Web site
March 5, 2008
MINNEAPOLIS — Caribou Coffee Company Inc. has unveiled its updated and restyled Web site at www.cariboucoffee.com. The site offers coffee recommendations and has incorporated a new "Build A Drink" feature that allows the user to customize a drink to get nutritional information and healthy alternative recommendations. Site features include:
- Interactive Coffee Recommender based on a guest's preferred flavor profile
- Videos featuring Caribou Coffee roastmasters conducting informational coffee talks
- Virtual tour of a Caribou Coffee location
- News and new-store opening information based on where the customer is located
Customers who visit the new site between March 7 and March 16, 2008, will receive free shipping on purchases of $50 or more by entering the code NSFREESHIP upon checkout.