News

Caribou Coffee opens new locations, names SVP retail operations

July 9, 2012

Caribou Coffee Company Inc. has announced the latest addition to its Washington, D.C.-area locations with an opening in Vienna, Va., in Fairfax County. Caribou Coffee's Vienna coffeehouse officially opened July 6, and will celebrate its arrival in the community with grand opening event July 14.

"We're projecting a 10-12 percent increase in new coffeehouse openings throughout 2012, so joining a vibrant community like Vienna, where fans may not have had a chance yet to sample the differentiated Caribou experience, feels like a great place to start," said Alfredo Martel, senior vice president of marketing and product management.

Like all Caribou locations, the new coffeehouse will provide fans with a comfortable and cozy coffeehouse experience that is authentic to the Vienna community, including decor inspired by the neighborhood, like a theatrical, Vienna-themed community table and "Grand Poobah" chair. The community table is designed to foster friendship by bringing guests together in the central hub of the store. Additionally, like Caribou coffeehouses across the country, the Vienna location will offer the highest quality handcrafted products, including 100 percent Rainforest Alliance Certified coffees and espresso, beverages made with real, all-natural chocolate, wholesome breakfast offerings and all-new sparkling teas and juices.

To mark the opening of this new location, Caribou Coffee has launched its "Tweet-to-Win Free Drinks For a Year Sweepstakes," which offers fans from the Vienna community the chance to win a year's supply of free Caribou beverages.

To participate in the sweepstakes, Caribou Coffee fans can show their excitement for the new location by tweeting with the hashtag #CaribouVienna during the contest period, which ends July 13. Additionally, Caribou will be distributing vouchers good for one free coffee of the day to fans throughout the Vienna area. Five "Tweet-to-Win Free Drinks For a Year Sweepstakes," winners will be announced during the July 14 event.

Caribou also has officially opened its latest Ohio location in Cincinnati's Eastgate Complex.

The coffeehouse is the third Cincinnati location for Caribou Coffee.

In addition to the openings, the company has announced thatLeigh Anne Snider has joined the executive team as senior vice president of retail operations. Snider will work closely with company CEO Mike Tattersfield to drive Caribou's overall domestic day-to-day operating activities, including building consistent procedures to deliver outstanding guest experiences, driving revenue and effectively managing financials.

Snider joins Caribou from YUM! Brands, where she was the first woman promoted to chief operating officer-level within the YUM! system. There, she was charged with growing the concept, brand and operational priorities of the most recently acquired brands in the YUM! Portfolio – Long John Silver's and A&W Restaurants. After joining the company in 1995, Snider held numerous operational roles, including vice president of Global Restaurant Excellence, charged with managing all domestic operations across YUM!'s family of brands.