News

Caribou Coffee fans to "Sip Up Summer" in photo contest

May 24, 2012

Caribou Coffee Company, Inc. has announced the launch of its photo contest that will display summer pictures on both Facebook and Instagram. The contest invites fans to submit pictures of colorful and sun-filled summer moments with their Caribou for a chance to win summer prizes. The contest begins Memorial DayWeekend and the first weekly winner will be selectedJune 1.

The "Sip Up Summer" Facebook Photo Contest was created to celebrate the launch of Caribou Coffee's new sparkling teas and juices, which are now available in all Caribou Coffee locations. This new line-up of bold and revitalizing flavors are exclusive to Caribou, allowing fans to have a refreshing beverage experience as they "Sip Up Summer."  

"The new sparkling beverage line-up is the perfect complement to the summer fun our fans are already participating in," saidAlfredo Martel, senior vice president of marketing and product management. "To make this summer even better we want to provide our fans with a way to win prizes while out and about enjoying their favorite Caribou drinks."

To participate, Caribou Coffee fans can simply check out the brand's Facebook page to find out each week's "theme" and submit photos via a dedicated tab or e-mail. The photos will then be posted on Facebook, with select images displayed on Instagram.  Each week, Caribou Coffee will award one fan winner. Once the photo contest has endedJuly 6,one winner will be selected to receive the grand prize – a professional camera to capture all of their fun summer moments.

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