Captain D's posts 18 quarters of system-wide growth
Captain D's closed out the first quarter of the year by posting its 18th consecutive quarter of positive growth, generating a 2.5 percent system-wide same store sales increase, according to a company press release.
"We're thrilled that our unwavering commitment to exceed our guests' expectations has continually translated into strong results quarter after quarter," said Phil Greifeld, chief executive officer and president of Captain D's. "We are confident that 2016 will be another record-breaking year for our brand."
A recent opening in Boiling Springs, South Carolina, marked the brand's second corporate location in the Spartanburg area in the past six months. The chain is continuing the state's expansion with its next corporate location in Easley, which will open later this summer.
"We are successfully expanding our unique brand throughout our 26-state territory," Greifeld said.
Nashville Hot Fish
During quarter one, Captain D's gave customers a taste of its Nashville heritage with the system-wide launch of its Nashville Hot Fish, reflecting the seafood expertise and product innovation that have contributed to the brand's ongoing success, Greifeld said. The locally inspired dish features a bold, cayenne-based blend of spices shaken on D's signature Southern-style whitefish, served fresh on crisp bread and topped with pickle slices.
Additionally, Captain D's credited its new restaurant design with contributing to the brand's compounding success. To date, 47 percent of the restaurants have been reimaged to the brand's vibrant, coastal design. Another 50 locations are set to be remodeled by the end of this year, Greifeld said. With these efforts, Captain D's has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.
Topics: Franchising & Growth