Canadian veggie-centric fast casual coming to US

Copper Branch, a Canadian-based plant-based fast casual eatery with more than 30 locations, is coming to the United States this November. The first US location will open soon in the Greenwich Village area of Lower Manhattan, according to a press release. 

"New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world’s most recognized active and forward-thinking cities." CEO Rio Infantino said in the release. "Like our brand ethos, NYC epitomizes strong roots while simultaneously being dynamic and embracing the future."

Copper Branch offers all-day breakfast, lunch and dinner with a menu that includes power bowls, soups, sandwiches, burgers, wraps, salads, fresh sides, desserts and power smoothies.

Copper Branch locations are franchisee-run, and the company provides a turnkey approach whereby all restaurants are successfully managed by implementing trusted and proven systems to assure that food quality, customer service and brand image are maintained at every location.

In addition to the more than 30 locations in Canada and the new restaurant in New York City, Copper Branch is on schedule to open 80 locations in 2019, and another 150 locations in 2020, with locations across Canada, the U.S., and even France. 


Topics: Business Strategy and Profitability, Franchising & Growth, Health & Nutrition

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