News
California Tortilla launches social-networking promo
March 29, 2009
ROCKVILLE, Md. —Throughout the month of April, California Tortilla will announce secret passwords through one of their social networking vehicles that customers can use to access specific free menu items that day. The chain has not announced which method will be used each day, so they are encouraging customers to join all three.
California Tortilla has developed an extensive social marketing database over the past decade. They have added more than 80,000 customers to their "Taco Talk" e-mail newsletter, and more recently, have revamped their Facebook page and launched a Twitter account.
Related Media
Subscribe
Get the latest news and resources from Fast Casual.
Recent Posts
High tech meets high touch at Woworks, powered by Qu
Lean, smart, scalable: Fast Casual Executive Summit panel explores the future of self-service
PAR rolls out AI-powered assistant to streamline restaurant operations
Einstein Bros launching new store design
Playa Bowls restructuring leadership team after acquisition
