California Tortilla hosts secret password day
July 5, 2009
ROCKVILLE, Md. — California Tortilla will host a "Secret Password Day" on July 22 in honor of their recent victory in Washingtonian Magazine's "Best Burrito" readers poll, the company has announced.
On that day, customers who buy a burrito and use a special password when ordering will receive a buy-one-get-one-free coupon that they can use on the spot or within one week.The password will be announced through the company's Taco Talk e-mail newsletter and will be posted on their Facebook and Twitter pages several days in advance.
In addition to Secret Password Day, the company also is celebrating by running a radio script writing contest where customers can explain why California Tortilla has the best burritos.