News

Burger Fusion launching website

March 3, 2014

Burger Fusion Company, of La Crosse, Wis., has tapped The BLU Group - Advertising and Marketing to design and develop the company's first website. The website will feature Burger Fusion Company's full menu, a strong social media integration component and various clubs for their customers to join, according to a company press release.

"We are extremely proud to have the opportunity to partner with Burger Fusion Company," said Tony Roberts, president at The BLU Group Advertising and Marketing. "Our goal is to design a website that helps this brand take off in the La Crosse area and set it up for future success in additional markets."

Burger Fusion Company is a fast casual restaurant that specializes in gourmet burgers, signature mac 'n' cheese dishes and build-your-own shakes, said Matt Boshcka, co-owner of BFC, who pointed out that the term "fusion" in the brand's name comes from the fact that it has a handful of burgers that fuse different meats together.

"For example, the original menu has a burger called the Oktoberfest Burger and is a mixture of ground Angus and ground pork, thinly sliced black forest ham, beer mustard, sauerkraut, Swiss cheese, on a pretzel bun," he said.