News

Buffalo Wild Wings taps eSite for business intelligence solution

February 5, 2012

Business intelligence firm eSite has partnered with Buffalo Wild Wings to help the restaurant chain expand beyond 1,000 locations by 2013.

eSite will provide a range of services — including customized spatial analytics software and a team of dedicated analysts — to help Buffalo Wild Wings accurately analyze potential in new and existing markets.

At the center of eSite's services will be eSite Tools, a suite of business intelligence technologies the company has developed over the years while assisting national brands such as Harley-Davidson Motor Company and The Container Store. A set of eSite Tools will be customized to meet Buffalo Wild Wings' specific needs.

"With Buffalo Wild Wings experiencing such significant growth, we really needed a reliable partner to help us with customer profiling and site selection," said Nigel Head, director of Real Estate Analysis at Buffalo Wild Wings. "We're excited to have eSite's guidance as we begin executing our plan for further expansion."