News

Bruegger’s Bagels taps new print marketing firm

April 24, 2011

Bruegger's Bagels has named Baltimore-based Vertis Communications as its provider of direct marketing programs and advertising inserts. The partnership was solidified by a two-year contract.

Vertis will work to support Bruegger's marketing strategies, including drawing customers to its 300 regional locations and driving overall business growth through the creation and deployment of high-impact promotional pieces.

Bruegger's will engage customers with special offers, coupons and other deals in superior quality single sheet ads with die cuts, tri-folds, four-page free standing inserts and jumbo postcards. Vertis Logistics will enhance the return on Bruegger's marketing investment through mail optimization and speedy in-home delivery.

"We understand that consumers today have a lot of options for fast, casual dining, so it is vital to plan and execute programs that make Bruegger's stand out in the crowd," said Scott Colwell, chief marketing officer, Bruegger's Enterprises Inc. "We will rely on Vertis' expertise in the quick-service restaurant segment to captivate and create a point of differentiation among our competitors, all while creating efficiencies and providing the superior customer service we expect."