News

Boston Market to implement successful test overhaul in San Francisco stores

October 11, 2010

As part of Boston Market's 25th anniversary celebration, the restaurant has announced the San Francisco-area launch of a nationwide rollout of experiential upgrades and new menu items designed to significantly enhance the Boston Market guest experience.

First introduced earlier this year in the West Palm Beach, Florida area, guest counts have increased in the double digits within the first six weeks and remained at that level since the enhancements. The launch is expected to be implemented in more than 370 restaurants by the end of the year with the remaining locations to be completed by spring of 2011.

As reported last week, specific restaurant enhancements include changes in food presentation, guest experience and new menu items. Also of note is a more value-oriented priced tier, such as the new $4.99 Quarter Dark Rotisserie Meal with choice of two sides, that has been added to the menu for new everyday value.The remaining Rotisserie Chicken Meals will feature reduced pricing starting at $5.99 for a Quarter White or Three Piece Dark Rotisserie Meal with choice of two sides, for a limited time only.