News

Boston Market revamps Los Angeles restaurants

August 29, 2011

Boston Market has rolled out changes to its Los Angeles-area restaurants designed to significantly enhance the guest experience.

Following successful launches of upgrades in locations around the country as part of the 25-year-old company's "America's Kitchen Table" program, Boston Market restaurants in Los Angeles now feature a warmer atmosphere with updates such as real plates and stainlessware.

The menu features the addition of new entrées and side dishes. And guests will also notice a larger, more attentive staff wearing new uniforms and cooks outfitted in chef whites.

Since the very first revamped restaurant was unveiled last spring in West Palm Beach, Fla., Boston Market has seen a double-digit increase in guest counts and sales at most locations that have undergone similar changes.

To date, more than 440 updated restaurants have been rolled out and the remainder will be completed by the end of September 2011.

"For a quarter of a century Boston Market has enjoyed its place at kitchen tables in homes around the country," said Tony Buford, senior vice president of Operations, Boston Market. "When guests aren't dining with us at home, we now invite them to join us at our table – America's Kitchen Table."

Specific restaurant enhancements include:

Improved Employee Training Programs – Hospitality and food preparation.
Addition of Dining Room Ambassadors – Guests will notice a higher level of service designed to make the dining experience more pleasurable.
New Uniforms – Amplifying the message of quality, the new Boston Market culinarians will wear chef whites. Other staff will wear new uniform shirts and bib aprons for a crisp, clean look.
Plateware – For guests dining in, Boston Market will serve the food on real plates and stainless steel knives, forks and spoons.
Hand-Carved-to-Order – Rotisserie Chicken and Oven Roasted Turkey, which have always been carved-to-order, are now carved in stations that are visible to guests.
Hand-Tossed-to-Order – Fresh entrée salads are no longer grab-and-go, but tossed fresh to order throughout the day.

Also as part of the revamp, new menu items have been introduced, including:

Gourmet Sides – Loaded Mashed Potatoes, Garlicky Lemon Savoy Spinach, Squash Casserole, Mediterranean Green Beans.
Hand-Carved Sandwiches – Pulled BBQ Chicken, Oven Roasted Turkey BLT and All-White Rotisserie Chicken Salad.
Hand-Tossed Entrée Salads – Mediterranean and Southwest Santa Fe – Each made with Rotisserie Chicken.
Sauces – Zesty Barbecue, Sweet Thai Chili Garlic and Honey Habanero were created to complement the signature Rotisserie Chicken.
More Healthy Options – Garlicky Lemon Savoy Spinach and Mediterranean Green Beans and have been added to the menu. In addition, Boston Market's home style Rotisserie Chicken now has 20 percent less sodium and its poultry gravy has 50 percent less sodium and is gluten free.

"We're making an investment in Boston Market's people and service," said Buford. "We are proud of our new offerings, but it's about more than just paint and poultry – it's about our people. People are the heart and soul of our company."