Boston Market begins Internet contest
March 30, 2006
DENVER — Boston Market wants to see what people would do with their extra time. The Web site MyExtraHour.com is an interactive site designed to invite visitors to view contest clips and even vote for their favorites. The restaurant is using the site to facilitate a new contest aimed at celebrating America's busy modern lifestyle and providing an outlet for the country's passion for viral entertainment, especially videos.
According to a release, the premise of the contest is to demonstrate, in 60 seconds or less, what you would do with an extra 60 minutes in a day. Entries are also required to include the Homemade Movie Contest cup, available at all 630 Boston Market locations nationwide or as downloadable artwork that can be affixed to a 20-oz. cup. Finalists are eligible to win thousands of dollars worth of prizes, including an all-expense paid trip to Hollywood.